在兔年春节，数字人民币成为了发红包的新方式，也成为了许多地区市民购物支付的新选择。在疫情防控新阶段的首个春节，一些数字人民币试点地区也通过发放数字人民币消费红包来刺激消费市场，激发消费需求。

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A booth promoting the use of e-CNY attracted visitors during an industry expo in Tianjin. [Photo/China News Service]

On the 22nd of January, which marked the beginning of the Year of the Rabbit, Li, a resident of Tianjin in North China, got ready to give her daughter a "red packet", a traditional monetary gift exchanged between the older and younger generations during the Spring Festival or the start of the Chinese New Year.

This year, instead of withdrawing cash from a bank and putting it in a red envelope, Li chose to use a digital RMB mobile application to send her daughter a digital RMB red packet, passing on her blessing in a modern and convenient way.

The cover of this 200 yuan digital red packet features lively and adorable cartoon images, along with a message carefully chosen by Li for her daughter: "Refuse to be bothered." Li mentioned, "The digital yuan's red packet is easy for elderly like me to operate and interesting enough to draw youngsters' attention."

Digital yuan, issued by the People's Bank of China, the country's central bank, is positioned as legal tender and designed to be treated as M0, meaning cash in circulation, such as coins and banknotes. Currently, digital yuan is being piloted in 17 provincial-level regions in China.

在今年1月21日开始的为期一周的春节假期期间，全国各地也发放了大量数字人民币的红包，以刺激消费市场。包括中国首都北京、东部浙江省的杭州市和南部广东省的深圳市在内的多个城市均发放了电子人民币优惠券。

自1月16日起，杭州市已开始向当地居民发放总计400万元的数字人民币消费券，每张面值80元。

中国建设银行天津分行推出了一项数字人民币促销活动，鼓励人们在春节假期期间使用数字人民币观影、购物或进行餐饮消费，可享受高达50%的折扣。

深圳在一月中旬向餐饮消费者发放了200万个数字人民币红包，总价值1亿元。市民可以通过摇号的方式抽到28元至666元不等金额的红包，而这些数字中的六和八在中国文化中都象征着好运。

秋秋（化名）来自深圳，在使用一张面值28元的数字人民币优惠券后，免费享用了一顿肯德基。他表示：“我和几个朋友都收到了数字人民币的红包，大家都在研究怎样能够最大程度地利用这些红包获得更多折扣。”

天津财经大学的高楠教授指出，数字人民币与中国春节的结合可能加速公众对电子人民币的认知和推广。

Gao expressed that technological innovation is providing traditional festivals with a renewed sense of vitality.

According to data from the People's Bank of China, the amount of digital yuan in circulation reached 13.61 billion yuan by the end of 2022. The bank has called for efforts to improve the interconnectivity between the digital yuan system and traditional e-payment tools in order to enhance the convenience of using digital currency for customers.

截至一月下旬，超过90个互联网平台，包括京东、淘宝和美团等主要平台，已经开始接受数字人民币，这些平台汇集了丰富的消费场景。

根据美团的数据，有超过1600万个数字货币子钱包被推送至美团应用，这促成了近4000万笔数字人民币交易订单。

来源：中国日报网